Tag: Morrison & Foerster

MoFo2Go

Do I care if my law firm has an iPhone App? As client, I care about my law firms delivering useful information to me.

Kevin O’Keefe says your law firm should forget about building an iPhone App. Morrison & Foerster didn’t heed his advice and created MoFo2Go, an iPhone app.

iPhone App versus Mobile View

Kevin’s post was in response to a iPhone app built around a law firm’s blog. I looked at Arnold & Porter’s iPhone app for their Consumer Advertising Law Blog. It required a separate application and was very clunky. All it had was blog content. They would have been better off just having their site enabled for mobile viewing. Kevin was right.

(By the way, Compliance Building uses MobilePress to make a really nice looking mobile view of the site on the iPhone. It looks mediocre on the Blackberry.)

Rather than reading on the commute home, I decided to download MoFo2Go to my iPhone and see if Kevin was right.

Disclaimer

MoFo2Go is the first app I’ve seen that has a disclaimer wrapper that I had to “accept” before installing. Clearly this app had some lawyer input on the design.

Splash Screen

The four functional buttons take up 20% of the screen space, with the new firm motto taking up the majority of the space. Is this an ad or a tool? I think they got that wrong.

Lawyer Directory

This is a nice feature. I can look up lawyers. With one step I can call the lawyer. It also allows me to add the lawyer to my contacts, send an email to the person and view their full bio. I wish the phone number and email were clickable to take these actions instead of menu items at the bottom.

Locations

So assuming I’m trying to get to a MoFo office, I could use this to get directions. It kicks you over to the Google Maps feature in the iPhone.

News

It’s nice enough of MoFo to publish all of these updates. But MoFo is an international law firm with dozens of practice area. Only a small fraction of their publications are of any use to me.

They have four filters: Alerts, Releases, Newsletters and MoFoTech. Please explain why dividing the publications into Alerts and Newsletters helps me to find information. It’s a useless distinction from a client’s perspective.

The Releases are MoFo press releases, so I can just ignore those.

MoFo Tech is a publication focused on tech-based companies. It has all all 7 articles from the single edition of the publication. MoFo Tech Fall/Winter 2009. That seems to be a lot of screen devoted to a small publication.

Play

Yes, MoFo2Go has a game. It’s a classic marble maze. You tilt the iPhone to move a marble through a maze. When you succeed, in addition to a score, you get a MoFo Factoid (“In 2009, Chambers & Partners ranked MoFo Band 1 in Intellectual Property.” I guess I didn’t do very well if that is reward I got at the end of the maze).

So What?

The only useful feature in MoFo2Go is the lawyer directory. The rest is useless or a waste of time.

They should have just made MoFo.com mobile-friendly for the iPhone.  MoFo.com is unusable on the iPhone.

Surprisingly, there is a mobile version of MoFo.com for the blackberry. It’s stripped to the lawyer directory and the office locations. Unfortunately, they stripped the email from the directory. But you can just click on the phone number to call the lawyer. Nice.

Should Law Firms Have iPhone Apps?

From my perspective as a client, No. Don’t bother with an iPhone app.

Make your law firm website mobile-friendly so that your clients can easily to get to the information they need. That means make it easy to get to the lawyer directory and office locations. Just like MoFo did with the blackberry version of their website.

Sources:

Morrison and Foerster Privacy Library

Morrison & Foerster has put together a Privacy Library with links to the relevant statutes and regulations.  The library include each sate in the U.S., along with other countries and multilateral organizations.

The firm has also launched Summit Privacy, a subscription service that provides a searchable privacy database of global privacy laws.

Six States Now Require Social Security Number Protection Policies

Miriam Wugmeister, Nathan D. Taylor of Morrison & Foerester wrote the December Privacy and Data Security Update: Six States Now Require Social Security Number Protection Policies.

  • Connecticut – Ct. H.B. 5658.
  • Massachusetts – 201 Mass. Code Regs. §§ 17.01 – 17.04.
  • Michigan – Mich. Comp. Laws § 445.84.
  • New Mexico – N.M. Stat. §§ 57-12B-2 – 57-12B-3.
  • New York – N.Y. Gen. Bus. Law § 3990dd(4).
  • Texas – Tex. Bus. & Com. Code § 35.581 (effective through March 31, 2009); Tex. Bus. & Com. Code § 501.051 – 501.053 (effective April 1, 2009).

These state SSN protection policy requirements highlight the importance of maintaining up-to-date privacy policies that comply with the evolving requirements under applicable state laws.  To get started, an organization should consider taking the following steps:

  • determine if you collect or maintain SSNs;
  • review your policies and procedures that are employee-facing to determine if you have sufficient policies to meet the obligations under the various state laws;
  • update your policies and procedures as needed;
  • train employees on the new policies and procedures; and
  • audit your employees to ensure that they are complying with your policies and procedures.