World’s Most Ethical Companies – 2012 Edition

The Ethisphere Institute announced its sixth annual selection of the World’s Most Ethical Companies. One hundred forty-five organizations made the list in 2012 from more than three dozen industries, including 43 headquartered outside the United States.

Twenty-three companies that have been honored each of the six years the WME has been awarded, including Aflac, American Express, Fluor, General Electric, Milliken & Company, Patagonia, Rabobank. and Starbucks.

In the past, I’ve analyzed the list and found that investing in the companies on the list was a good choice. Last year, I looked at the 2007 list and projected forward and found that an investment in those companies would have out-performed the S&P 500 and Dow Jones Industrials.

Last year, Ethisphere highlighted the fact that this list of companies outperformed the S&P 500. That’s missing this year.  I went back to the 2007 list to see what happened .

I still see an outperformance: 13.12% versus -3.48% for the S&P and 3.02% for the Dow Jones Industrials.

You can see my calculations in this spreadsheet (in Google Docs):
https://spreadsheets.google.com/ccc?key=0AuuCq02eKVqldDhydERtRmVsdVo2X0NfOUdXbkZTcmc&hl=en

That seems to show that being ethical is generally good for a company’s shareholders.

Ethisphere’s 100 Most Influential People in Business Ethics


The Ethisphere Institute unveiled its “100 Most Influential People in Business Ethics,” an annual list of individuals who have made a significant impact in the realm of corporate citizenship over the course of the previous year.

Some are world famous and some are little unknown. Here are some that caught my attention:

#48 Stephen Colbert – Satirist, The Colbert Report
Category: Media and Whistleblowers

#64 Jack Dorsey – Founder and Executive Chairman, Twitter
Category: Business Leadership

#77 Chris MacDonald – Author, Business Ethics Blog
Category: Media and Whistleblowers

#85 Dick Cassin – Author, FCPA Blog
Category: Media and Whistleblowers

#91 Matt Kelly – Editor-in-Chief, ComplianceWeek
Category: Media and Whistleblowers

Should You Invest in the World’s Most Ethical Companies 2011 Edition

The Ethisphere Institute announced its fifth annual selection of the World’s Most Ethical Companies, highlighting 110 organizations that lead the way in promoting ethical business standards. Of the 110 companies honored this year, 74were on the 2010 list. (If you need help with the math, 36 are new to the list in 2011 and 26 companies dropped off from the 2010 list.)

As they did with the 2010 list, Ethisphere is emphasizing the better financial performance by the companies on this year’s list.

“The World’s Most Ethical Companies, if indexed, would have significantly outperformed the S&P 500 by delivering a nearly 27 percent return to shareholders since 2007, compared to the S&P’s negative 8.5 percent shareholder return during the same period, proving there is a strong correlation between a company’s ethics program and its performance,” said Alex Brigham, Executive Director of the Ethisphere Institute.

Personally, I think its bit misguided to judge the past performance of companies on the 2011 list by looking backwards, especially for the new companies included in the list. As we hear for all investments, past performance is no measure of future performance. A good investor would want a tool to help decide whether to invest in a company, not whether they should have invested 5 years ago.

Is inclusion on the list of Most Ethical Companies an indicator of future performance?

Last year, I looked at Ethisphere’s 2007 World’s Most Ethical Companies and tracked their performance forward to determine whether you should invest in ethical companies. The answer was “yes.” That first class, as a whole, did outperform the broader markets.

I decided to update my study and see if it still held true. The answer is still “yes.”  Those public companies on the 2007 list significantly outperformed the broader markets. If you bought one share of each, you would have realized a 3.96% return. That compares to a -12.36% loss on the S&P index and a -9.1% loss on the Dow Jones Industrials.

You can see my calculations in this spreadsheet (in Google Docs):
https://spreadsheets.google.com/ccc?key=0AuuCq02eKVqldDhydERtRmVsdVo2X0NfOUdXbkZTcmc&hl=en

They are not all winners. About half outperformed and half underperformed. But as a whole, you came out ahead. Salesforce is the bigger gainer on the list with a 126% gain. Nokia is pulling up the rear with a 70% loss.

The weak spot in my analysis is that it leaves out the effect of dividends on the returns. In looking through the Ethisphere list, they seem to be a broad mix of companies so I assumed the dividends of these companies would be similar to the dividends from the companies in that broader indexes.

My conclusion is that the companies on the 2007 list of the most ethical companies were a good investment. I may just put some money on some of those new 26 companies on the 2011 list.

Should You Invest in Ethical Companies?

2010 World’s Most Ethical Companies

Yesterday, I was excited to see that the World’s Most Ethical Companies for 2010 had outperformed the S&P 500. Ethisphere went back five years and charted the performance. They found a 53% return for the 2010 class of companies, compared to a 4% return in the S&P.

The hindsight of looking back on the performance is great. It’s telling me that I should have bought stock in those companies five years ago. We all know that hindsight is 20/20. I was curious to see if inclusion on the list is an indicator of future performance.

Should I run out and buy the companies on the 2010 list?

I decided to go back and check the performance of the companies on the first edition of Ethisphere’s list: 2007 World’s Most Ethical Companies.

Great news for ethical investing

The group of public companies on Ethisphere’s 2007 World’s Most Ethical Companies dramatically outperformed the broader market.

If you bought one share in each of the 52 companies on June 1, 2007, you would have realized a -6.34% return. In comparison, the S&P 500 had a -19.57% return and the Dow Jones Industrial Average had  a -15.80% return.

If you bought $100 worth of shares in each of the companies instead of 1 share each, your return drops to -9.83%. The difference is due almost entirely to the presence of Google and its lofty share price. (I used the Berkshire Hathaway B shares because the astronomical price of the Berkshire Hathaway A shares would have dwarfed the one share results.)

Methodology

I used SPY SPDRs, an index fund that tracks the S&P 500, and the SPDR DIAs, an index fund that tracks the Dow Jones Industrial Average.

There are 52 stocks on Ethisphere’s 2007 list that were public companies then and now. Two other companies on the list were public, but went private: Sun Microsystems and Bright Horizons. I omitted those two. There were another 38 companies that were private or whose shares were only available on foreign exchanges. I also omitted those 38 from my calculations.

I used the adjusted close price from Yahoo’s historical prices for the 52 companies, SPY and DIA shares, which adjusts the close price for dividends and splits.

Here is the spreadsheet with the underlying values: http://spreadsheets.google.com/pub?key=t5Tg37_FEqFq71zqApUq0Pw&output=html. Feel free to double-check my math or challenge my methodology.

What does it mean?

I own some of the shares on the list, so I’m well aware that almost as many companies underperformed. (After all, it is an average return.) Eighteen of the 52 companies performed worse than the SPY shares. There does not seem to be a clustering of returns or any one big or gain in the group of 52. It seems to me that these ethical companies, as a group, just outperform the broader market.

If I had more time, I might go back to the 2008 list and the 2009 list to see how those companies have done over a shorter term.

World’s Most Ethical Companies 2010 Edition

2010 World’s Most Ethical Companies

Ethisphere Institute just announced its list of the World’s Most Ethical Companies for 2010.

Of the 100 companies on their list, 26 are new to the list. The sole winner for the real estate industry is Jones Lang LaSalle. For the financial services industry there were three companies: American Express, The Hartford and The Principal Financial Group.

A tidbit that caught my eye was the comparative performance of the companies. Ethisphere claims that the “2010 World’s Most Ethical Companies have outperformed the S&P 500 by delivering a 53 percent return to shareholders since 2005—compared to the S&P’s four percent shareholder loss over the same period.”

It’s interesting to see that these companies consistently outperformed the broader in good times and bad. I’m tempted to go back through all of the past winners to see how it would have worked out by investing in these companies over the years. (If I could just find the time to do so.)

Ethisphere’s looks at 7 categories under their “Ethics Quotient”:

  1. Corporate citizenship and responsibility (20%)
  2. Corporate governance (10%)
  3. Innovation that contributes to public well being (15%)
  4. Industry leadership (5%)
  5. Executive leadership and tone from the top (15%)
  6. Integrity track record and reputation (20%)
  7. Internal systems and ethics/compliance program (15%)

2009 World’s Most Ethical Companies

ethisphere

Ethisphere has published its collection of 2009 World’s Most Ethical Companies. Twenty companies dropped off the 2008 list and 25 new ones were added, leaving a list of 99 companies.

Who caught my eye was Jones Lang LaSalle, a real estate company (one of my company’s business relationships) who was back on the list again. They seem to be the benchmark for the real estate industry.

(The Ethisphere website has been up and down all day. Try back later if the links are not working)

100 Most Influential People in Business Ethics 2008

Ethisphere has published its list of the 100 Most Influential People in Business Ethics for 2008.

The winners are broken down into the following nine core categories:

  • Government and Regulatory
  • Business Leadership
  • Non-Government Organization
  • Design and Sustainability
  • Media and Whistleblowers
  • Thought Leadership
  • Corporate Culture
  • Investment and Research
  • Legal and Governance

Here is the list:

1. Liu Qi
2. Neelie Kroes
3. Heinrich Kieber
4. Kim Yong-chul
5. Mark F. Mendelsohn
6. Lee Scott
7. Shan Ramburuth
8. Bobby Jindal
9. Myron Steele
10. Philip Collins
11. David Steiner
12. Angel Gurría
13. Ronald Luri
14. Barack Obama
15. Christoph Frei
16. Jeff Immelt
17. Nguyen Van Hai & Nguyen Viet Chen
18. David L. Stub
19. David Parker
20. Thomas Friedman
21. Davor Harasic
22. Anne M. Mulcahy
23. Dawn Primarolo
24. Ben W. Heineman, Jr.
25. Nicolas Sarkozy
26. Dong Zhengqing
27. Leslie Gaines-Ross
28. R. Alexander Acosta
29. Cui Fan
30. Masamitsu Sakurai
31. Paul Krugman
32. Alexandra Wrage
33. Michael Hershman
34. Jed Rakoff
35. Dr. Anwar Nasution
36. Michael Johnston
37. Jim Senegal
38. Mike Barry
39. Marc Gunther
40. Neville Isdell
41. Eric Schmidt
42. Danny Wegman
43. Larry Thompson
44. H. Dean Steinke
45. James Jurwa
46. Sven Holmes
47. Lucas Benitez
48. Anonymous Chinese apartment owner
49. Earl E. Devaney
50. Nancy Boswell
51. Haruka Nishimatsu
52. Henry Waxman
53. Sudhanshu Pokhriyal
54. Virginia D. Klein
55. James A. Mitchell
56. Tim Costello
57. Jim Koch
58. Jim Tyree
59. Ken Livingstone
60. Kathleen M Hamann
61. Victor Marrero
62. Ben Popken
63. Howard Schultz
64. Klaus Töpfer
65. Harry Halloran
66. Le Hien Duc
67. Peter Kinder
68. Bernard Listiza
69. Joseph Keefe
70. Magnus Berglund
71. Manny A. Alas
72. Max Bazerman
73. Bob Langert
74. Patrick Fitzgerald
75. Thomas Boone Pickens
76. Dave Welch
77. Edward J. Zore
78. R. Edward Freeman
79. Mr. Frédéric Wehrlé
80. Greg Valerio
81. Chris MacDonald
82. James Goodnight
83. Brenda C. Barnes
84. Simon Ho
85. Gavin Newsom
86. Nobutaka Machimura
87. Anders Dalhvig
88. Odell Guyton
89. David Crawford
90. Patricia Werhane
91. Paul Newman
92. Barbara Krumsiek
93. Amy Domini
94. Richard McClellan
95. Rob Cameron
96. Harry Woolf
97. Tensie Whelan
98. Jack Grynberg
99. Alexander Solzhenitsyn
100. Kim Hun-sung and Park Jin-shik

Code of Business Ethics for Jones Lang LaSalle

Jones Lang LaSalle Incorporated was named to The Ethisphere Institute’s 2008 World’s Most Ethical Companies list.

The World’s Most Ethical Companies are the ones that go above and beyond legal minimums, bring about innovative new ideas to expand the public well being, work on reducing their carbon footprint rather than contributing to green washing and won’t be found next to the words “Billion Dollar Fine” in newspaper headlines any time in the near future. These are the companies that stand out among the competition in their industry.

The Jones Lang LaSalle Code of Ethics (.pdf) is published on the “investor relations” section of their website.

Bribery’s Broken Windows

Alexandra Wrage of TRACE international wrote Bribery’s Broken Windows (.pdf) for the Q1 edition of Ethisphere. She tackles the credibility issue with allowing facilitating payments to low level officials, but saying “no” to senior ranking official. She advocates that the companies should prohibit payments at all levels.

She looks to the New York subway system’s Clean Car Program which is in turn based on the Broken Windows theory of James Wilson and George Kelling.

Once one window in a building is broken, the rest will be broken soon after. The broken  window, left unrepaired, is a sign to the world that no one cares. If no one cares, there is no risk in breaking the rest of the windows. People are better behaved and less prone to escalating criminal activity when they see that their petty acts are addressed promptly and decisively.

Doesn’t it seem likely that this would hold true of petty bribery, too? If officials face “zero tolerance” for the smallest inappropriate demands, if both companies and enforcement agencies declare even the five and ten dollar demands an intolerable abuse of official power, won’t it be more difficult for a culture of corruption to flourish? Otherwise, low-level govern-ment officials will look at the broken windows and assume that no one cares.

Top Ranked Codes of Conduct

Ethisphere ranked 50 Codes of Conduct.

According to Ethisphere, here are some of the best:

Cisco’s Code of Business Conduct
“An attractive Code that passes with flying colors. Only areas that could be improved are the non-retaliation and reporting sections, and the 13,000 word length.”

Alltel Wireless Ethics Policy
“Excellent supportive learning aids and good adherence to core topics with actionable immediate steps hyperlinked within the document if an employee wants to report a concern.”