Social Networking and Web 2.0 – Page 13

Re-Post – Web 2.0: Leveraging New Media to Maximize Your Securities & Compliance Practice

On February 17, 2009, Securities Docket is sponsoring a webcast that will look at the numerous ways that securities and compliance counsel and professionals can now use web 2.0 to promote, market, and network themselves, their practices and their firms as never before.

Please join Bruce Carton, Editor of Securities Docket, and me for a webcast that will discuss the best new tools and strategies available to securities and compliance counsel and professionals.

We will also be monitoring Twitter before, during and after the webcast for questions and comments using the #SecuritiesD hashtag.

To attend this webcast scheduled for February 17, at 2 pm Eastern, please sign up on the Securities Docket website.

Web 2.0 – Leveraging New Media to Maximize Your Securities & Compliance Practice

Please join Bruce Carton, Editor of Securities Docket, and me for a webcast that will discuss the best new tools and strategies available to securities and compliance counsel and professionals, including:

RSS;
Social Media, such as Twitter, LinkedIn, and Facebook;
Blogs;
and much more.

To attend this webcast scheduled for February 17, at 2 pm Eastern, please sign up on the Securities Docket website.

The Site is Live

Today, I imported the site from a private WordPress.com blog site to this domain.

Check back next year for the blogoversary party!

This marks the start of my third year blogging. I started my fist blog, KM Space, on this day in 2007.

Image is from Petr Kratochvil at publicdomainpictures.net.

FINRA’s Guide to the Internet

FINRA has published a Guide to the Internet for Registered Representatives. It paints a difficult picture for registered representatives wanting to use Web 2.0 tools.

FINRA breaks internet activity into five main group for purposes or regulatory requirements:

Publicly available Web sites (including banner advertisements, blogs and bulletin boards) are considered advertisements.
An email or instant message sent to 25 or more prospective retail customers is considered sales literature.
An email or instant message is considered correspondence if it is sent to i) a single customer (prospective or existing) ii) to an unlimited number of existing retail customers and/or less than 25 prospective retail customers (firm-wide) within a 30 day period.
Password-protected Web sites are considered sales literature.
Chat room discussions are considered public appearances.

I am not sure all of this is a particularly useful grouping since many of the characteristics are shared across the groups. For instance how does a chat room differ from comments on a blog. How does an RSS feed differ from an email to 25 or more prospective customers? But FINRA does acknowledge that “a member firm’s obligations to supervise electronic communications are based on the content and audience of the message, rather than the electronic form of the communication.” [FINRA Regulatory Notice 07-59 (.pdf) on the Supervision of Electronic Communication. ]

Given that many of the Web 2.0 tools are communications with the public, you should look at FINRA Rule 2210 Communications with the Public. The rules are major impediment to the use of Web 2.0

Can Facebook Get You Into Legal Trouble?

Kim S. Nash writing for CIO.com: How Text Messaging and Facebook Can Get You in Legal Trouble. The article focusing on the electronic discovery pitfalls of the ever-changing and expanding ways we communicate.

One thing is clear, banning access to social networking platforms is not effective. Even if you ban access in the workplace, your employees have access to the sites outside the workplace. What they post can be found and impact your organization.

Instead of ignoring the existence of social networking, educate and monitor. Social networking is just another way to communicate. Existing, well drafted email policies can easily be adapted to include social networking. If you shouldn’t put in an email, you should put it on a blog, Facebook or Twitter.

Some of these social networking tools allow for easier monitoring than email. Many of the platforms are designed to send out updates when new information is published. With a free RSS feed reader you can subscribe to these updates, collect them and review them.

Facebook and Airlines

British Airways and Virgin Atlantic both ran into trouble when their employees posted nasty remarks about their customers on Facebook. This raises the question about whether the companies did enough to educate their employees about the proper use of social networking.

See:

The Economist: Losing Face
The Guardian: Virgin Sacks 13 Over Facebook ‘chav’ Remarks
ZDnet.com: FaceBook Virgin Airlines Fiasco

Lawyers and the Social Internet

Kevin O’Keefe, of Real Lawyers Have Blogs, put together his thoughts on what are the best social internet places for a lawyer or law firm to spend their resources: Lawyers and Social Media – It the Big Three. Kevin picks Blogs, Twitter and LinkedIn.

As usual, I agree with Kevin.

Every professional should have a profile on LinkedIn. Lawyers may rely on their law firm website, but lawyers do not stay at the same law firm for their entire career any more. I was at The Firm for 13 years, but everyone else I keep in touch with from law school had moved to a new place. I was the last person who was still at the same place. LinkedIn is great at keeping track of your job history. LinkedIn is the place to answer the question: How Ddo I know you? When I am planning to meet someone I always run a Google search and a LinkedIn search.

I have found this blog to be a wonderful networking tool. I have created and maintain many relationships through this blog. There is no better way to stay connected, develop your expertise and showcase your abilities than through a blog. It has been tough for me to give up on this blog since moving from knowledge management to compliance. (And obviously unsuccessful.) Compliance Space will come out of the dark in the near future. Although most of you will not be interested in it.

Twitter has exploded as a idea tool. As with most people, I was skeptical of what to do with a 140 character messaging system. But the open design has produced remarkable results for me.The micro-blogging aspect allows me communicate with people in a quick and easy way. Bigger thoughts end up in the blog. Lots of the background communication happens in Twitter.

I also use Twitter for research. Several times a day I search for “compliance”, “FCPA”, “CFIUS,” “Ethics”, and lots of other compliance terms. These tweets connect me with people, news, thoughts, thought-leaders and a plethora of information that helps me with my new role as Chief Compliance Officer.

One of the challenges of taking the new position, in this new area was the great network I had developed in the knowledge management and enterprise 2.0 areas. LinkedIn, blogs and Twitter are helping me to rapidly build a new network in the compliance area.

Facebook is great aggregator of information. I use it largely by having Facebook applications pull posts from blogs, my twitter updates and other sources rather than using Facebook as the primary creation point.

Unlike Kevin, I am still trying out new social internet sites. I still think Legal OnRamp has a bright future. Martindale-Hubble Connected has huge information repository that could create an incredibly powerful tool.

I try others to see what may develop. Eighteen months ago, I thought LinkedIn was boring and would not amount to much. I was wrong. It took a while for Twitter to catch on. I jump on others just to grab my name and to see what may happen. Usually I just waste 10 minutes to create profile (unfortunately, much longer for ABA’s LegallyMinded), see who else is there and explore the feature set. I have long list of bookmarks for dead social internet sites.

As with Kevin, I spend the vast majority of my time with the big three. You should too.

Originally posted on KM Space.

New Social Networks for Lawyers

Omar Ha-Redeye writes on slaw.ca about two new social networks for lawyers: Lawyrs Looking for Alternative Social Networks and Social Network on Jurafide for American Clients.

Jurafide.com is a networking and marketing site that facilitates communication between U.S. clients and non-U.S. lawyers.

Lawyrs.net looks like a social networking platform for lawyers with some group discussions and legal news.

Omar signed up on Lawyrs but finds that it is missing the ability to pull in your contacts and see who you know is in the site. A fatal flaw.

I did not bother signing up for either one. Legal OnRamp seems to be the dominant site in the world of social networking in the legal field. I previously wrote about my bad experiences with LawLink and ABA’s LegallyMinded. I still hold out some hope for Martindale Hubbell Connected. So, I am skeptical that either of these two companies with no apparent connection to the US legal market can provide an interesting online networking platform.

Originally posted on KM Space.

Lawyers and Twitter

I am user of Twitter.

For those of you unfamiliar with Twitter, you can think of it as a combination of blogging and instant messaging. Each post or tweet is limited to 140 characters so you can send tweets by text message. Like most social media, it is cheap (free and currently free of advertising) and very easy to use (there are only a few buttons).

Steve Matthews wrote a great post on an intro to Lawyer Marketing with Twitter. Kevin O’Keefe followed that up with his own perspective and success stories in Lawyer Marketing with Twitter Has Arrived.

Like both Steve and Kevin, I’ve had a few Twitter moments and find it useful to engage people through this communications platform. In this era of new ways to communicate beyond email, Twitter is a great avenue to communicate and share information.

Rather than duplicating what Steve and Kevin said about Twitter (you should go read both stories), I have two additional features that I like about Twitter.

First, it is very compatible with other platforms. The flow of tweets is available through RSS. For example, Twitter ties into Facebook and updates my Facebook status. I have a Twitter widget on this blog showing my most recent tweets. I also have a Twitter widget running on my intranet page.

Second, tweets are indexed and returned by internet searches. All of that good stuff in my tweets, gets returned in a Google search, just like posts on this blog. You are sharing beyond the Twitter universe.

To learn more about Twitter there is a great video from Common Craft, Twitter Explained. Once you join Twitter, feel free to follow me on Twitter: @dougcornelius.

Originally posted at KM Space.