This morning I am at the Harvard Club in New York City participating in Social Media: Risks & Rewards an Incisive Media event. My first presentation is Develop your Company’s Corporate Policy for Social Media with David Morris, Group Counsel of TripAdvisor Media Group and Howard Greenstein, President of The Harbrooke Group.
The approach we took in creating a policy is to first decide the company’s position on using social media: Deter and block, Neutral or Actively Engage. Since are three of us on the panel, we each plan to take one of these positions and discuss a variety of topics that should be considered in a social media policy.
Here are the introductory slides and topic slides:
Here are some sample social media policies that we shared with audience:
- Shift Communications (.pdf)
- United States Air Force (.pdf)
- Sun Microsystems
- Cisco
- IBM
- Opera
- Thomas Nelson Publishers
- My sample blogging/social internet policy focused on law firms
I also keep a ragtag collection of good policies and good articles on drafting policies using Delicious bookmarks: http://delicious.com/dougcornelius/blogging_policy.
Has anyone any demonstrable evidence on their ROI by employing social media. I’m creating a site about anger management for children and have been approached by somebody that requests me to outsource web 2 . 0 within my launch. Just wondered if it seemed to be going to pay back in terms of a return.