LRN published the transcript of a presentation by Dov Seidman at the Center for Business Ethics at Bentley University: The Power of How: Achieving Enduring Success Through Ethics.
Basically, in a world in which nothing stays hidden, you have to act as if you have nothing to hide. But before you can act as though you have nothing to hide, in fact, you must have nothing to hide. There is an opportunity to literally out-behave your competition. You might not be able to answer a phone faster. You might not be able to create an anti-tampering device and market your bottled water on the basis of that device, because all the manufacturers of bottled water have that nailed down. But you can out-behave someone.