Social Networking for Lawyers

I am in New York City today participating in a panel on Social Networking for Lawyers sponsored by New York Legal Marketing Marketing Association. I will be joining Robert Ambrogi of Legal Line, David Johnson a member of the advisory board of Legal OnRamp and John Lipsey of Martindale Hubbell.

The LMA put together this reading list for further reading:


Social Networking Articles

“Social Networks Get Down to Business”
eMarketer Daily Newsletter, August 18, 2008
http://www.emarketer.com/Article.aspx?id=1006482

“LinkedIn: A Competitive Intelligence Tool”
By Shannon Sankstone, Marketing the Law Firm Newsletter, August 14, 2008
http://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1202423760902

“The Social Network as a Career Safety Net”
By Sarah Jane Tribble, The New York Times, August 13, 2008
http://www.nytimes.com/2008/08/14/technology/personaltech/14basics.html?ref=personaltech

“Social Networking: For Lawyers Only?”
By Robert J. Ambrogi, Law Technology News, August 8, 2008
http://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1202423612473

“Social Networking May Pay off in the End “
By Robert Ambrogi, Law Technology News, June 9, 2008
http://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1202422007910

“Exclusive First Look at Martindale Hubbell Connected “
By Robert Ambrogi, Legalline, July 31, 2008
http://www.legaline.com/2008/07/exclusive-first-look-martindale-hubbell.html

“LinkedIn to My Facebook on My Blog – Social Media for Lawyers and Law Firm Staff”
By Jenn Steele and Doug Cornelius
Published in ILTA’s March, 2008 white paper titled, Marketing Technologies – Putting Your Best Face Forward
http://www.dougcornelius.com/pro/publications/linkedin_to_facebook_on_my_blog.pdf
http://www.jdsupra.com/post/documentViewer.aspx?fid=05cdf159-64b1-4a35-9d2b-bec72defe67d
or
http://www.iltanet.org/communications/pub_detail.aspx?nvID=000000011205&h4ID=000001184605

Social Networking Surveys & White Papers

Humans Seek Connections: The Case for Online Social Networking
LMA Resource Committee, with Jayne Navarre
http://www.legalmarketing.org/about-lma/products-and-services/white-papers/newssocialnetwork

Networks for Counsel Study: Online Networking in the Legal Community
Independent research, sponsored by LexisNexis
http://www.leadernetworks.com/networks_study_form.shtml

Social Media in the Inc. 500: The First Longitudinal Study
The University of Massachusetts Dartmouth Center for Marketing Research
http://www.umassd.edu/cmr/studiesresearch/blogstudy5.cfm

Social Networking Sites

LinkedIn www.linkedin.com
Facebook www.facebook.com
Legal OnRamp www.legalonramp.com
Twitter www.twitter.com

Originally posted on my old KM Space blog.